Privacy - Hotel Alpenblick - Zeneggen

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Data protection declaration Hotel Alpenblick in Zeneggen
Name and address of the person responsible
The person responsible within the meaning of the EU data protection basic regulation and other national data protection laws is:

Hotel Alpenblick
Christoph Kenzelmann
Bielweg 4
3934 Zeneggen
Tel .: 027 948 09 90
Email: ck@alpenblickzeneggen.ch
Website: www.alpenblickzeneggen.ch

1.Responsible and content of this data protection declaration
We, the Hotel Alpenblick, Bielweg 4 3934 Zeneggen, Switzerland, are the operators of the Hotel Alpenblick (Hotel) and the website www.alpenblickzeneggen.ch (website) and, unless otherwise stated in this data protection declaration, are responsible for the data processing listed in this data protection declaration.

So that you know which personal data we collect from you and for what purposes we use it, please take note of the information below. When it comes to data protection, we mainly focus on the legal requirements of Swiss data protection law, in particular the Federal Law on Data Protection (DSG), and the DSGVO, whose regulations can be applicable in individual cases.

Please note that the following information is checked and changed from time to time. We therefore recommend that you regularly view this data protection declaration. Furthermore, other companies are responsible for data protection law or jointly with us for individual data processing listed below, so that in these cases the information from these providers is also relevant.

2nd.Contact person for data protection
If you have any questions about data protection or would like to exercise your rights, please contact our data protection contact person by sending an email to the following address: ck@alpenblickzeneggen.ch

You can reach our EU data protection representatives at:

Hotel Alpenblick, Bielweg 4 3934 Zeneggen, Switzerland

informatics @ alpenblickzeneggen

3rd.Scope and purpose of the collection, processing and use of personal data
3.1 Data processing when contacting us
If you contact us via our contact addresses and channels (e.g. Your personal data will be processed, for example by email, telephone or contact form). The data that you have provided us are processed, e.g. Your name, email address or telephone number and your request. The time of receipt of the request is also documented. Mandatory information is marked with an asterisk (*) in contact forms. We process this data in order to implement your request (e.g. providing information about our hotel, support with contract processing such as questions about your booking, including your feedback in improving our services, etc.).

We use a software application from Typo3 to process contacts using the contact form. Only hotel staff have access to your data.

The legal basis for this data processing is our legitimate interest within the meaning of Art. 6 Para. 1 lit. f DSGVO in the implementation of your request or, if your request is directed to the conclusion or execution of a contract, the necessity for the implementation of the necessary measures within the meaning of Art. 6 Para. 1 lit. b DSGVO.

3.2 Data processing when registering for a customer account
If you open a customer account on our website, we collect the following data, whereby mandatory information in the corresponding form is marked with an asterisk (*):

Personal details:

Salutation
name
First name
Invoice and possibly delivery address
birthday
Company, company address and UID no. with corporate customers
Further information: 
languages
gender
We use the personal details to determine your identity and to check the requirements for registration. The email address and password serve together as login data and thus to ensure that the right person uses the website under your details. We also need your email address to verify and confirm the opening of the account and to communicate with you for future – for contract execution. In addition, this data is stored in the customer account for future bookings or. Conclusion of contracts. For this purpose, we also enable you to store further information in the account (e.g. your preferred means of payment).

We also use the data to provide an overview of the bookings made and related services (see also section) and a simple way to manage your personal data, to administer our website and the contractual relationships, i.e. for the reasons, content, processing and modification of the contracts concluded with you via your customer account (e.g. in connection with your booking with us).

We process the information on language and gender in order to provide you with the best possible access to your profile or. To display your personal needs tailored offer suggestions, for the statistical recording and evaluation of the selected offers and thus for the optimization of our suggestions and offers.

The legal basis for the processing of your data for the previous purpose lies in your consent in accordance with Art. 6 Para. 1 lit. a DSGVO. You can revoke your consent at any time by removing the information from the customer account or deleting your customer account or by notifying us.

To avoid misuse, you should always treat your login data confidentially and log out after each session and delete the browser history, especially if you use the end device together with others.

3.3 Data processing when ordering via our online booking
On our website you have the opportunity to order products, services and vouchers. For this we collect the following data, whereby mandatory information is marked with an asterisk (*) during the ordering process:

Salutation
First name
Surname
Billing and delivery address
Telephone number
email
Payment method
Shipping method
Information about subscribing to marketing emails
Confirmation of the accuracy of the information provided
Confirmation of knowledge and consent regarding terms and conditions and data protection regulations
We use the data to determine your identity before entering into a contract. We need your email address to confirm your order and for future – – communication with you required for contract processing. We store your data together with the marginal data of the order (e.g. name, price and characteristics of the ordered products), the data for payment (e.g. selected payment method, confirmation of payment and time; see also section) as well as the information on the execution and fulfillment of the contract (e.g. receipt of and handling complaints) in our CRM database (see also section), so that we can guarantee correct order processing and contract fulfillment.

The legal basis for this data processing is the fulfillment of a contract with you in accordance with Art. 6 Para. 1 lit. b DSGVO.

Data that are not marked as mandatory is voluntarily provided. We process this data in order to tailor our offer as best as possible to your personal needs, to facilitate the execution of the contracts, to contact you with an alternative communication method with a view to fulfilling the contract, if necessary, or for statistical recording and evaluation to optimize our offers.

The legal basis for this data processing is your consent within the meaning of Art. 6 Para. 1 lit. a DSGVO. You can revoke your consent at any time by notifying us.

The legal basis for this data processing is the fulfillment of a contract with you according to Art. 6 Para. 1 lit. b DSGVO.

3.4 Data processing when booking
3.4.1 Booking on our website
You can book an overnight stay on our website. For this we collect the following data, whereby mandatory information is marked with an asterisk (*) during the booking process:

Salutation
First name
Surname
Billing address
birthday
Company, company address and UID no. with corporate customers
Telephone number
email
Payment method
Booking details
Comments
Confirmation of the accuracy of the information provided
Confirmation of knowledge and consent regarding terms and conditions and data protection regulations
We use the data to determine your identity before entering into a contract. We need your email address to confirm your booking and – communication with you required for future – contract processing. We store your data together with the marginal data of the booking (e.g. room category, period of stay and description, price and characteristics of the services), the data for payment (e.g. selected payment method, confirmation of payment and time; see also section) as well as the information on the processing and fulfillment of the contract (e.g. receipt of and handling complaints) in our CRM database (see also section), so that we can guarantee correct booking processing and contract fulfillment.

Insofar as this is necessary for the fulfillment of the contract, we will also pass on the required information to any third-party service provider (e.g. organizer or transport company).

The legal basis for this data processing is the fulfillment of a contract with you in accordance with Art. 6 Para. 1 lit. b DSGVO.

Data that are not marked as mandatory is voluntarily provided. We process this data in order to tailor our offer as best as possible to your personal needs, to facilitate the execution of the contracts, to contact you with an alternative communication method with a view to fulfilling the contract, if necessary, or for statistical recording and evaluation to optimize our offers.

The legal basis for this data processing is your consent within the meaning of Art. 6 Para. 1 lit. a DSGVO. You can revoke your consent at any time by notifying us.

We use a software application from Ibelsa Germany for booking processing via our website. Therefore, your data will at most be stored in a Ibelsa database, which can give Ibelsa access to your data if this is necessary for the provision of the software and for support in using the software. Find information about the processing of data by third parties and any transmission abroad and see section of this data protection declaration.

The legal basis for this data processing is the fulfillment of a contract with you in accordance with Art. 6 Para. 1 lit. b DSGVO.

3.4.2 Booking via a booking platform
If you have bookings through a third party platform (i.e. via Booking, Hotel, Escapio, Expedia, Holidaycheck, Hotel Tonight, HRS, Kayak, Mr. & Mrs. Smith, Splendia, Tablet Hotels, Tripadvisor, Trivago, Weekend4Two etc.), we receive various personal data from the respective platform operator in connection with the booking made. As a rule, this is the data listed in section of this data protection declaration. In addition, we may be forwarded requests for your booking. We will process this data by name in order to record your booking as desired and to provide the booked services.

The legal basis for data processing for this purpose lies in the implementation of pre-contractual measures and the fulfillment of a contract in accordance with Art. 6 Para. 1 lit. b DSGVO.

Finally, we may exchange personal data with the platform operators in connection with disputes or complaints in connection with a booking, insofar as this is necessary to protect our legitimate interests. This may also include data on the booking process on the platform or data relating to the booking or processing of services and the stay with us. We process this data to safeguard our legitimate claims and interests in the processing and maintenance of our contractual relationships with the following platform operators:

Booking.com Netherlands. Further information on data processing in connection with booking.com can be found at www.booking.com/content/privacy.de.html
Expedia. Further information on data processing in connection with Expedia can be found at www.expedia.com/legal/privacy
Seekda Channel Manager. For more information on data processing related to Seekda, visit www.seekda.com/terms-and-conditions
Your data is stored in the databases of the platform operators, which enables them to access your data. Find information about the processing of data by third parties and any transmission abroad and see section of this data protection declaration.

The legal basis for data processing for this purpose is in our legitimate interest within the meaning of Art. 6 Para. 1 lit. f DSGVO.

3.5 Data processing when booking a table
On our website you have the option of reserving a table in a restaurant mentioned on our website. For this we collect – depending on the respective offer – the following data, whereby mandatory information is marked with an asterisk (*) when booking via the website:

First name
Surname
Number of guests
Email address
Telephone number
Menu or offer type
comment
Date and time of reservation
We collect and process the data for processing the reservation, in particular to make your reservation request according to your request and to contact you in the event of ambiguity or problems. We store your data together with the marginal data of the reservation (e.g. date and time of receipt etc.), the data for the reservation (e.g. assigned table) as well as information on the execution and fulfillment of the contract (e.g. receipt of and handling complaints) in our CRM database (see also section) so that we can guarantee correct reservation processing and contract fulfillment.

We do not use external software applications to process table reservations.

3.6 Data processing during payment processing
3.6.1 Payment processing in the hotel
If you purchase products, purchase services or pay for your stay in our hotel using electronic means of payment, the processing of personal data is required. By using the payment terminals, you transmit the information stored in your means of payment, such as the name of the cardholder and the card number, to the payment service providers involved (e.g. providers of payment solutions, credit card issuers and credit card acquirers). They also receive information that the means of payment was used in our hotel, the amount and the time of the transaction. Conversely, we only receive the credit for the amount of the payment made at the appropriate time, which we can assign to the relevant document number, or information that the transaction was not possible or was canceled. Always note the information of the respective company, in particular the data protection declaration and the general terms and conditions.

3.6.2 Online payment processing
If you make bookings, order services or products for a fee on our website, depending on the product or service and the desired payment method –, in addition to the information mentioned in section –, additional data is required, e.g. Your credit card information or login to your payment service provider. This information and the fact that you have purchased a service from us at the relevant amount and time, are forwarded to the respective payment service providers (e.g. providers of payment solutions, credit card issuers and credit card acquirers). Always note the information of the respective company, in particular the data protection declaration and the general terms and conditions.

The legal basis of our data processing lies in the fulfillment of a contract according to Art. 6 Para. 1 lit. b DSGVO.

We reserve the right to save a copy of the credit card information as security. In order to avoid payment cases, the necessary data, in particular your personal details, can also be transmitted to a credit agency for the automated assessment of your creditworthiness. In this context, the credit agency can assign you a so-called score value. It is an estimate of the future risk of default, e.g. based on a percentage. The value is collected using mathematical-statistical methods and including data from the credit agency from other sources.  We reserve the right not to offer you the "invoice" payment method in accordance with the information received.

The legal basis for this data processing is our legitimate interest under Art. 6 Para. 1 lit. f. DSGVO on avoiding payment defaults.

3.7 Data processing when recording and billing related services
If you receive services during your stay (e.g. further overnight stays, wellness, restaurant, activities), – in addition to your contract data – will include the dates of the booking (e.g. time and comments) as well as the data on the booked and related service (e.g. service item, price and time of the service) recorded and processed by us for the processing of the service. as in the digits and.

The legal basis of our data processing lies in the fulfillment of a contract according to Art. 6 Para. 1 lit. b DSGVO.

3.8 Data processing in email marketing
If you register for our marketing emails (e.g. at the opening, within your customer account or as part of an order, booking or reservation), the following data will be collected. Mandatory information is marked with an asterisk (*) when registering:

Email address
Salutation
First and last name
In order to avoid misuse and to ensure that the owner of an email address has actually given her consent to receive marketing emails, we rely on the so-called double opt-in when registering. After sending the registration you will receive an email from us with a confirmation link. To definitely register for the marketing emails, you need to press this link. If you do not confirm your email address within the specified period using the confirmation link, your data will be deleted and our marketing emails will not be delivered to this address.

With the registration, you consent to the processing of this data in order to receive marketing emails from us about our hotel and related information about products and services. These marketing emails can also include invitations to participate in competitions, provide feedback, or evaluate our products and services. The collection of the title and the first and last name allows us to personalize the assignment of the registration to a possibly existing customer account and thereby the content of the marketing emails. The link to a customer account allows us to make the offers and content contained in the marketing emails more relevant for you and to better adapt them to your potential needs.

We use your data to send marketing emails until you withdraw your consent. A revocation is possible at any time, especially via the unsubscribe link contained in all marketing emails.

Our marketing emails can contain a so-called web beacon, 1x1 pixels (counting pixels) or similar technical aids. A web beacon is an invisible graphic that is linked to the user ID of the respective subscriber. For each marketing email sent, we receive information about which email addresses it has been successfully sent to, which email addresses have not yet received the marketing email and which email addresses the Transmission failed. It also shows which email addresses have opened the marketing email for how long and which links have been activated. Finally, we also receive information about which subscribers have unsubscribed from the distributor. We use this data for statistical purposes and to optimize the marketing emails in terms of frequency and time of dispatch as well as the structure and content of the marketing emails. This enables us to better tailor the information and offers in our marketing emails to the individual interests of the recipients.

The web beacon will be deleted when you delete the marketing email. You can prevent the use of the web beacons in our marketing emails by setting the parameters of your email program so that HTML is not displayed in messages. The help of your email software application contains information on how you can configure this setting, e.g. B. here for Microsoft Outlook.

By registering for the marketing emails, you also consent to the statistical evaluation of user behavior for the purpose of optimizing and adapting the marketing emails.

Your consent provides the legal basis for the processing of the data within the meaning of Art. 6 Para. 1 lit. a DSGVO. You can revoke your consent at any time for the future.

3.9 Data processing when submitting evaluations
In order to help other users make their decision and to support our quality management (especially when processing negative feedback), you have the opportunity on our website to evaluate your stay with us. The data that you have provided to us will be processed and published on the website, i.e. in addition to your assessment and its time, possibly also a comment that you have attached to your assessment or the name you have given.

The legal basis for data processing is your consent within the meaning of Art. 6 Para. 1 lit a DSGVO. You can revoke your consent at any time and request that your assessment be anonymized.

We reserve the right to delete illegal assessments and to contact you if you suspect them and to ask you to comment.

The legal basis for these processing operations is our legitimate interest within the meaning of Art. 6 Para. 1 lit. f DSGVO in the provision of a lawful and genuine comment and evaluation function and the prevention of abuses when using them.

3.10 Data processing when submitting a guest feedback
During your stay or afterwards you have the opportunity to give us feedback using a form (e.g. praise, criticism and suggestions for improvement). For this we collect – depending on – the following data, whereby mandatory information in the corresponding form is marked with an asterisk (*):

First and last name
age
nationality
Duration of stay
feedback
Your data is processed as part of our quality management and ultimately for the purpose of better aligning our services and products to the needs of our guests. Specifically, your data will be processed for the following purposes:

Clarification of your concern, i.e. e.g. Obtaining opinions from addressed employees and superiors or obtaining questions from you etc.;
Evaluation and analysis of your information, e.g. Creation of satisfaction statistics, comparison of individual services etc .; or
Take organizational measures according to the knowledge gained, e.g. Mismatches / deficits / misconduct, for example by repairing defective systems, instructions and praise or warning from employees. 
In connection with guest feedback, we use a software application from trustyou.com. Therefore, your data will at most be stored in a trustyou database, which can give trustyou access to your data if this is necessary for the provision of the software and for support in the use of the software. Find information about the processing of data by third parties and any transmission abroad and see section of this data protection declaration.

The legal basis for these processing is your consent in accordance with Art. 6 Para. 1 lit. a DSGVO. You can revoke this consent at any time for the future.

Trustyou may want to use some of this data for its own purposes (e.g. to deliver marketing emails or for statistical analysis). Trustyou is responsible for this data processing and must ensure compliance with data protection laws in connection with this data processing. Information about data processing by Trustyou can be found at www.trustyou.com/de/wp-content/uploads/2023/02/Datenschutzerklaerung.pdf

3.11 Data processing when using our WiFi network
In our hotel you have the opportunity to use the WiFi network operated by Hotel Alpenblick, Bielweg 4 3934 Zeneggen, Switzerland, free of charge. Prior registration is required to prevent abuse and punish illegal behavior. You transmit the following data to Hotel Alpenblick:

MAC address of the end device (automatic) 
In addition to the above data, data on time and date of use, the network used and the end device are recorded each time the WiFi network is used. The legal basis for these processing operations is your consent within the meaning of Art. 6 Para. 1 lit. a DSGVO. You can revoke this consent at any time for the future.

The [company] must comply with the legal obligations of the Federal Act regarding the monitoring of postal and telecommunications traffic (BÜPF) and the associated regulation. If the legal requirements are met, the operator of the WiFi network must monitor the use of the Internet or data traffic on behalf of the responsible authority. The operator of the WiFi network can also be obliged to disclose contact, usage and marginal data of the hotel guest to the authorized authorities. The contact, usage and marginal data are kept personally for 6 months and then deleted.

The legal basis for these processing operations is our legitimate interest within the meaning of Art. 6 Para. 1 lit. f DSGVO in the provision of a Wifi network in compliance with the applicable legal regulations.

3.12 Data processing in the fulfillment of legal reporting requirements
When you arrive at our hotel, we may need the following information from you and your accompanying persons, whereby mandatory information in the corresponding form is marked with an asterisk (*):

Salutation
First and last name
Billing address
Date of birth
nationality
Identity card or passport
Arrival and departure day
We collect this information to fulfill legal reporting requirements, which result in particular from hospitality or police law. To the extent that we are obliged to do so in accordance with the applicable regulations, we forward this information to the competent authority.

The legal basis for the processing of this data lies in our legitimate interest within the meaning of Art. 6 Para. 1 lit. c DSGVO in complying with our legal obligations.

3.13 Data processing for applications
You have the opportunity to apply to us spontaneously or to a specific job advertisement for employment in our company. We process the personal data you provide.

We use the data you provide to check your application and suitability for employment. Application documents from applicants who are not considered will be deleted after the application process has expired, unless you explicitly agree to a longer retention period or we are not legally obliged to keep them for longer periods.

The legal basis for the processing of your data for this purpose lies in the processing of a contract (pre-contractual phase) in accordance with Art. 6 Para. 1 lit. b DSGVO.

4th.Central data storage and analysis in the CRM system
If a clear assignment to your person is possible, we will use the data described in this data protection declaration, i.e. especially save and link your personal details, your contacts, your contract data and your surfing behavior on our website in a central database. This serves the efficient management of customer data, allows us to adequately process your concerns and enables the efficient provision of the services you require and the processing of the associated contracts.

The legal basis for this data processing is our legitimate interest within the meaning of Art. 6 Para. 1 lit. f DSGVO in the efficient management of user data.

We also evaluate this data in order to further develop our offers in a needs-based manner and to be able to show and suggest as relevant information and offers as possible. We also use methods that predict possible interests and future orders based on your use of our website.

We use a software application from Ibelsa GmbH for central data storage and analysis in the CRM system. Therefore, your data will at most be stored in a Ibelsa database, which can give Ibelsa access to your data if this is necessary for the provision of the software and for support in using the software. Find information about the processing of data by third parties and any transmission abroad and see section of this data protection declaration. Further information on data processing in connection with Ibelsa can be found at www.ibelsa.com/datenschutz/. 

The legal basis for this data processing is our legitimate interest within the meaning of Art. 6 Para. 1 lit. f DSGVO in the implementation of marketing activities.

5.Forwarding and transmission abroad
5.1 Passing on to third parties and third party access 
Without the support of other companies, we could not make our offers in the desired form. In order for us to be able to use the services of these companies, it is also necessary to a certain extent to pass on your personal data to these companies. It is passed on to selected third-party service providers and only to the extent that is necessary for the optimal provision of our services.

Various third-party service providers are already explicitly mentioned in this data protection declaration.

In the case of these transfers, the necessity to fulfill a contract within the meaning of Art. 6 Para. 1 lit. b DSGVO the legal basis.

Your data will also be passed on insofar as this is necessary to fulfill the services you require, i.e. e.g. to restaurants or providers of other services for which you have made a reservation through us. In the case of these transfers, the necessity to fulfill a contract within the meaning of Art. 6 Para. 1 lit. b DSGVO the legal basis. The third-party service providers are responsible for this data processing within the meaning of the Data Protection Act and not us. It is the task of these third-party service providers to inform you about their own – about the transfer of data for the service provision – data processing and to comply with data protection laws.

In addition, your data can be passed on, in particular to authorities, legal advisers or debt collection companies, if we are legally obliged to do so or if this is necessary to protect our rights, in particular to enforce claims from relations with you. Data can also be passed on if another company intends to acquire our company or parts of it, and such disclosure is necessary to conduct a due diligence or to complete the transaction.

Our legitimate interest in the sense of Art. 6 Para. 1 lit. f DSGVO in protecting our rights and complying with our obligations or selling our company or shares thereof the legal basis.

5.2 Transmission of personal data abroad
We are also entitled to transfer your personal data to third parties abroad if this is necessary to carry out the data processing mentioned in this data protection declaration. Individual data transfers are previously mentioned in para. has been mentioned. The legal regulations for the disclosure of personal data to third parties are of course complied with. The states to which data are transmitted include those that have an adequate level of data protection in accordance with the decision of the Federal Council and the EU Commission (such as the member states of the EEA or, from the EU's point of view, Switzerland), but also those states ( such as the USA), whose level of data protection is not considered appropriate (cf. in addition Annex 1 of the Data Protection Ordinance (DSV) and the website of the EU Commission). If the country in question does not have an adequate level of data protection, we guarantee, unless an exception is given in individual cases (see Art. 49 DSGVO), by means of suitable guarantees that your data is adequately protected by these companies. Unless otherwise stated, these are standard contractual clauses within the meaning of Art. 46 Para. 2 lit. c DSGVO, which is on the website of the federal government. Data protection and public relations officers (EDÖB) and the EU Commission can be called up. If you have any questions about the measures taken, please contact our data protection contact person (see section).

5.3 Information on data transfers to the USA
Individuals of the third-party service providers mentioned in this data protection declaration are based in the USA. For reasons of completeness, we would like to point out to users residing or having their registered office in Switzerland or the EU that there are surveillance measures by US authorities in the USA, which generally store all personal data of all persons whose data are from Switzerland or the EU were transmitted to the USA. This is done without differentiation, restriction or exception based on the objective pursued and without an objective criterion that makes it possible to restrict the access of the US authorities to the data and its subsequent use to very specific, strictly limited purposes, both with the Access to this data as well as to justify the intervention associated with its use. We would also like to point out that in the USA there are no legal remedies or effective judicial protection against general access rights of US authorities for data subjects from Switzerland or the EU, which allow them to access the data concerning them receive and have their correction or deletion effect. We explicitly refer you to this legal and factual situation in order to enable you to make an appropriately informed decision to consent to the use of your data.

We also point out to users residing in Switzerland or a member state of the EU that the USA does not have a sufficient level of data protection from the point of view of the European Union and Switzerland –, among other things due to the statements made in this section –. Insofar as we have explained in this data protection declaration that recipients of data (such as Google) are based in the USA, we will guarantee through contractual regulations with these companies and, if necessary, additional necessary suitable guarantees that your data is adequately protected by our third-party service providers.

6.Background data processing on our website
6.1 Data processing when visiting our website (logfile data)
When visiting our website, the servers of our hosting provider Hotel Alpenblick, Bielweg 4 3934 Zeneggen, Switzerland, temporarily save every access in a log file (log file). The following data is recorded without your intervention and saved by us until automated deletion:

IP address of the requesting computer;
Date and time of access;
Name and URL of the file accessed;
Website from which the access was made, possibly with the search word used;
Operating system of your computer and the browser you are using (including type, version and language setting);
Device type in the event of access by mobile phones;
City or region from where access was made; and
Name of your internet access provider. 
This data is collected and processed for the purpose of enabling the use of our website (building a connection), permanently ensuring system security and stability, and enabling error and performance analysis and optimization of our website (see also section on the last points ).

In the event of an attack on the network infrastructure of the website or if another unauthorized or improper use of the website is suspected, the IP address and the other data for reconnaissance and defense will be evaluated and, if necessary, as part of civil or criminal proceedings for identification against the concerned User used.

For the purposes described above, our legitimate interest exists within the meaning of Art. 6 Para. 1 lit. f DSGVO and thus the legal basis for data processing.

Finally, when visiting our website, we use cookies as well as applications and aids that are based on the use of cookies. In this context, the data described here can also be processed. You can find more information on this in the following paragraphs of this data protection declaration, in particular the following section .

6.2Cookies
Cookies are information files that your web browser stores on your hard drive or on your computer's memory when you visit our website. Cookies are assigned identification numbers that identify your browser and that can be used to read out the information contained in the cookie.

Among other things, cookies help to make your visit to our website easier, more pleasant and more meaningful. We use cookies for various purposes that are necessary for the desired use of the website, i.e. are "technically necessary. For example, we use cookies to identify you as a registered user after logging in, without having to log in again when navigating on the various sub-pages. The provision of the order and booking functions are also based on the use of cookies. Furthermore, cookies also take on other technical functions required for the operation of the website, such as so-called load balancing, i.e. the distribution of the performance load of the page to various web servers in order to relieve the strain on the servers. Cookies are also used for security purposes, e.g. to prevent the unauthorized posting of content. Finally, we also use cookies as part of the design and programming of our website, e.g. to enable uploading scripts or codes.

The legal basis for this data processing is our legitimate interest within the meaning of Art. 6 Para. 1 lit. f DSGVO in the provision of a user-friendly and up-to-date website.

Most internet browsers automatically accept cookies. When accessing our website, however, we ask you for your consent to the technically unnecessary cookies we use, especially when using third-party cookies for marketing purposes. You can make the settings you want using the appropriate buttons in the cookie banner. Details of the services and data processing associated with the individual cookies can be found within the cookie banner and in the following paragraphs of this data protection declaration.

You may also be able to configure your browser so that no cookies are stored on your computer or a message always appears when you receive a new cookie. On the following pages you will find explanations on how you can configure the processing of cookies with selected browsers.

Google Chrome for desktop
Google Chrome for Mobile
Apple Safari 
Microsoft Windows Internet Explorer
Microsoft Windows Internet Explorer Mobile
Mozilla Firefox
Deactivating cookies can mean that you cannot use all the functions of our website.

6.3 Tracking and web analysis tools
6.3.1 General information about tracking
We use the web analysis services listed below for the purpose of designing and continuously optimizing our website. In this context, pseudonymized usage profiles are created and cookies are used (see also section). The information generated by the cookie about your use of this website is usually transferred to a server of the service provider together with the log file data listed under number, stored there and processed. This can also lead to a transmission to servers abroad, e.g. the USA (see in particular the lack of an adequate level of data protection and the guarantees, numbers and guarantees provided).

By preparing the data, we receive the following information, among others:

Navigation path that a visitor takes on the site (including considered content and selected or purchased products or booked services);
Length of stay on the website or subpage;
Subpage on which the website is left;
Country, region or city from where access is made;
End device (type, version, color depth, resolution, width and height of the browser window); and 
returning or new visitor.
On our behalf, the provider will use this information to evaluate the use of the website, in particular to compile website activities and to provide other services related to website use and internet use for the purposes of market research and the needs-based design of this website. For this processing, we and the providers can be regarded as jointly responsible data protection law to a certain extent.

The legal basis for this data processing with the following services is your consent within the meaning of Art. 6 Para. 1 lit. a DSGVO. You can revoke your consent at any time or refuse processing by rejecting or switching off the relevant cookies in the settings of your web browser (see Section) or by using the service-specific options described below.

For the further processing of the data by the respective provider as the person responsible for data protection (sole), in particular also a possible disclosure of this information to third parties, e.g. to authorities based on national legal regulations, please note the respective data protection information of the provider.

6.3.2Matomo web analysis
We use the Matomo web analysis service. The described data about the use of the website for the explained processing purposes (see section) can be transmitted to the servers of bar information technology in Switzerland.

Users can prevent the collection of the data generated by the cookie and related to the website use by the user concerned (including the IP address) on Matomo and the processing of this data by Matomo by clicking on the following link and following the instructions: matomo.org/faq/general/configure-privacy-settings-in-matomo/

6.4 Online advertising and targeting
6.4.1 In general
We use services from various companies to prepare interesting offers for you online. Your user behavior is analyzed on our website and websites of other providers in order to be able to show you individually tailored online advertising.

Most technologies for tracking your user behavior (tracking) and for the targeted display of advertising (targeting) work with cookies (see also section), with which your browser can be recognized via various websites. Depending on the service provider, it will also be possible for you to be recognized online even when using different end devices (e.g. laptop and smartphone). This can e.g. be the case if you have registered with a service that you use with multiple devices.

In addition to the data already mentioned, which is used when calling up websites (logfile data, see. Number) and when using cookies (numbers) and which can reach the companies involved in the advertising networks, the following data flow into the selection of the most relevant advertising for you:

Information about yourself that you provided when registering or using a service from advertising partners (e.g. your gender, your age group); and
User behavior (e.g. search queries, interactions with advertising, types of websites visited, products or services viewed and purchased, subscribed newsletters).
We and our service providers use this data to recognize whether you belong to the target group we have addressed and take this into account when selecting advertisements. For example, after you have visited our site, you can see advertisements of the products or services you have consulted when you call up other sites (re-targeting). Depending on the scope of the data, a profile of a user can also be created, which is evaluated automatically, with the displays